Objective - Designing all visual materials associated with the Aggies Leading the Way! Annual leadership conference for attendee outreach, wayfinding, and the conference’s environment.
Purpose of the project - Get the word out about the Center for Leadership Learning’s annual conference to collect as many applicants as possible, as well as design cohesive conference visuals aligning with the theme.
My role - As the Center’s sole graphic design & marketing intern, I was responsible for all the graphics and materials associated with the Aggies Leading the Way! 2019 conference.
Challenge - Expanding my skill set in a realm that I wasn’t at all experienced in—Illustration—as well as learning Adobe Illustrator.
Outcomes - The attendee application cap, raised by 50 from the previous year, was exceeded!
Timeframe - 4 months
Sketching, sketching, and more sketching. The conference theme “The Leader in You: Build, Discover, Share,” was previously chosen by the conference committee. I fixated on the keyword “build” and immediately thought of Legos and Tetris. I used to be obsessed with Tetris, so this was totally up my alley and was incredibly fun to design a conference that was designed with tetrominoes (yes, that’s a real word) in mind.
Apart from being excited about the Tetris theme, I was also excited to have full creative freedom (apart from branding guidelines of course) over both digital and physical materials. It filled my heart to see all of the attendees navigate and engage in a space that I designed. I hope you enjoy seeing the final products!
Split between digital (social media campaign, email assets) and physical materials (t-shirt, conference program, table tents, signage, stickers)
What I Learned
During this project, I learned the ins-and-outs of Adobe Illustrator and I became a lot more confident about jumping out of my design comfort role. I worked as a solo designer for this project, which comes with learning time management skills with self-made deadlines, as well as learning efficient file organization for a project at this scale with dozens of different final drafts. I also learned how to creatively work within strict branding constraints.